The Fourth Edition has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content.
Financial Times/ Prentice Hall | 2004-11-30 | ISBN: 0273684566 | 992 pages | PDF | 36,1 MB
Financial Times/ Prentice Hall | 2004-11-30 | ISBN: 0273684566 | 992 pages | PDF | 36,1 MB
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