The 13 Pillars of Internet Marketing offers a broad introduction to internet marketing methods for people like you – for marketing managers, business owners and entrepreneurs. It has been written to help you build your overall online marketing knowledge, explaining a wide variety of internet marketing activities or ‘pillars’.
Few businesses understand the technical aspects of internet marketing. I strongly believe that companies need to have some understanding of internet marketing methods in-house, so that they can understand why things need to be done. Businesses can then make the decision to either do everything in-house, or manage the process and outsource the technical side to a good search engine optimization firm.
Search engine optimization firms are good technicians, but they don’t necessarily understand how to portray your business online. They will do what they are told to do, or they will tend to do a very good job of just certain aspects of search engine optimization. However, you know your businesses best and that’s why it’s important for you to understand what you can and can not do, or should or should not do, from an internet marketing perspective.
The content of this book will introduce you to the fundamentals of internet marketing and give you a broad understanding of how to implement them. I will be using real life and fictional examples to demonstrate the concepts discussed.
David Brain
The 13 Pillars of Internet Marketing
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